Bingo.com Inc. said it launched the first
phase of its online international advertising campaign, with the 24/7 Network.
The campaign’s objective is to drive traffic to Bingo.com’s portal site as
well as the company’s International Wagering Game. Banner ads will appear on
international Web sites that focus on games and entertainment. Spending was
not disclosed.
“We are confident that our online media buying relationship with The 24/7
Network will yield a tremendous increase in portal traffic as well as a
substantial increase in revenue for our International Wagering Game, ” said
Bingo.com’s president, Shane Murphy.
24/7 claims more than 2.5 billion ad impressions per month on more than 300
sites globally.