The deal brings together Alloy Online’s Web site and catalog, with Bounty
SCA’s other proprietary channels, that reach teens at school, home, and
where they socialize. The agreement is aimed at giving advertisers a
one-stop shop where they can reach this hot market.
“With Alloy Online, we’ve coupled unparalleled access to Gen Y with the
insight and assets required to place our clients’ messages, brands and
products in front of teens noticeably throughout their day,” says Steve
Kaplan, chief executive officer, Bounty SCA Worldwide, which is a division
of Snyder Communications.
“By imbedding the brand with teen’s interests throughout their day we’re
able to reinforce brand loyalty–giving them what they want to see when
they want to see it.”