Hot on the heels of the debut of On2.com‘s
movie channel — On2Movies.com —
the company is kicking off a multi-million dollar marketing effort, set to
launch March 1.
Exact figures on spending weren’t disclosed.
The campaign, which features the company’s tagline, “Where Broadband
Lives,” is aimed at raising consumer awareness, but the company also hopes
to drum up clients for its business-to-business side, which offers
technology and services to help companies develop broadband content.
Print ads will appear in The
Industry Standard, Media
Week, New York Times,
USA Today, The Wall Street Journal and Wired, as well as entertainment
publications including The
Hollywood Reporter and Variety. The online effort targets
portals including Yahoo!, AOL, Excite@Home and Snap, as well as specialty sites such as MP3 and Emusic. Other online outlets for the
campaign include Road Runner, Shockwave, Launch, Pogo, Scour and iFilm.
The campaign was created by Seattle-based Imagio Technology Advertising. It will run
throughout the year, and is expected to ramp up as the audience for
broadband, and the number of companies seeking broadband technology, grows.