Bruce Judson, president of The Judson Group Inc., launched a new paid e-mail
subscription service, “Bruce Judson’s Grow Your Profits.”
The bi-weekly newsletter will be dedicated to finding and recommending easy-to-use Internet sites that provide valuable services for businesses.
“If you know which sites to visit, it’s now possible to use the Web to work faster, smarter, cheaper and easier.” Judson said. “However, there is so much clutter out there, that
there’s an editorial need for someone to guide busy people.”
Recommendations from the newsletter will also appear as a new feature each
month in Advertising Age’s “Business Marketing,” a monthly publication for
business-to-business marketers.
Judson is the author of “NetMarketing: How Your Business Can Profit from the
Online Revolution” and “HyperWars: 11 Strategies for Survival and Profit in
the Era of Online Business” (coming in January 1999 from Scribner, with co-
author Kate Kelly). He is one of the co-founders of Time Warner’s Pathfinder
site.