Buick Brings Century Campaign to the Internet With trueVU

InterVU Inc. and MatchLogic Inc. said that Buick is using trueVU to bring its new campaign for its Century car line to the Internet.


A joint product of InterVU and MatchLogic, trueVU is the industry’s first one-stop shopping solution for delivering rich media online advertising.


The “Century by Buick: A luxury car for everyone” campaign created by Buick’s
national advertising agency, McCann-Erickson Detroit, debuted on national
television in May. The online ads and promotional video, which are all enabled
by the InterVU Network, are part of an integrated campaign that includes a
series of TV spots as well as print ads. The
recently redesigned Century Web site also features animation and streaming
video ads from the commercials.


The Century campaign will run on several Web sites including NBC, Disney
Pathfinder, and AutoSite, and initially will consist of approximately nine
million total impressions. Spending was not disclosed.


trueVU combines the InterVU Network’s solutions for delivering bandwidth-
intensive media applications with the targeting, management, distribution,
reporting and performance measurement of MatchLogic.

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