BURST! Offers Sponsored Content to Member Sites

Beth Cox


Online advertising rep firm BURST! launched a new
program to bring ad-sponsored branded content and additional revenue
streams to its 2000-plus member’s Web sites.


By placing the content of the Los Angeles Times Book Review and GOMEZWIRE’s
“Reluctant Investor” on their sites, selected BURST! members are benefiting
from additional sponsorship dollars, while complementing their sites’ content,
the company said.


“By bringing highly visible, branded
content to our members’ sites, we are helping them add value for their
existing visitors, attract new customers, and increase their ad revenue. It’s
a win-win-win proposition,” said Jarvis Coffin, CEO of BURST!.


The Los Angeles Times Book Review, represented by the LA Times Syndicate, is
currently running on many of BURST!’s Current Event and Book Sites. It is
sponsored exclusively by Quality Paperback Book Club. Strategic Interactive Group in Boston, MA
developed the campaign.


Gomez Advisors packaged its investing tutorial
column, “Reluctant Investor,” with ad space on many of BURST!’s financial
sites. Discover Brokerage is the exclusive sponsor of all GOMEZWIRE “Reluctant
Investor” columns running weekly on BURST! sites.

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