Career Central
launched “Career Central for Marketing,” in a move meant to match marketing professionals and
companies seeking to hire executives.
Career Central for
Marketing will cover the fields of product management, advertising, public
relations, marketing communications, database marketing, direct marketing,
brand management and market research.
Career Central also offers recruiting services for software developers and
graduate business school alumni.
The company said its recruitment services are “the first e-mail based
recruitment service to exclusively target passive job seekers.” The company
said it registered more than 75,000 members and made hundreds of job
placements to date.
“We’ve just opened the premium online recruiting service bringing a whole new
world of possibilities to millions of experienced marketing professionals,” said Jeffrey Hyman, president and co-founder of Career Central. “Our service will bring the best candidates with today’s most sought-after
marketing expertise together with the best marketing jobs in premier companies.”
“Career Central for Marketing makes searching for the right job or the right
marketing professional easier and more effective than other methods.”
To register with Career Central for Marketing, job candidates–specifically
marketing professionals with 3-15 years of experience–complete a profile at
the Web site indicating experience and education as well as preferences such
as position, salary, and location desired. They then receive job descriptions
that closely match their career objectives via Career Central’s JobCast e-mail
service, free of charge. Interested candidates reply via e-mail with a current
resume.
Searches are available to recruiting companies for $2,995.
The launch of Career Central for Marketing comes at a time when marketing
professionals are increasingly in demand, the company said. Jobs for
marketing, advertising and public relations managers will grow steadily in the
next decade, according to the Occupational Outlook Handbook. Adding up
opportunities in all surveyed industries, marketing jobs were slated to grow
28.5% from 1996 to 2006.