CareerPath.com Expands Ad Agreement With WhoWhere?

CareerPath.com announced an expansion of its strategic advertising and content alliance with WhoWhere? Inc., the provider of free Web-based communication services.


In an exclusive two-year agreement, WhoWhere will provide a direct link to
CareerPath.com’s site, an additional link to Resume Connection on
CareerPath.com, as well as links from sites within The WhoWhere Network.
Financial arrangements were not disclosed.


“We’re excited about the opportunity for highly-targeted advertising
throughout the expanded WhoWhere network,” said Trish Lady, vice president of
new business development at CareerPath.com. “WhoWhere Network users come from
a wide demographic range that we can target with advertising messages that are
specifically tailored to them.”


In June, WhoWhere will add another text link reading, “Create Your Resume
Online.” This link will take users directly to CareerPath.com’s Resume
Connection, where job seekers can post resumes so recruiters can search for
them.


The CareerPath.com links will also appear on the following sites: AngelFire, WhoWhere’s free personal home
page service; MailCity, WhoWhere’s free Web-based e-mail
service; and additional WhoWhere partner Web sites. The agreement also
provides for CareerPath.com banner advertising and “pop-up” boxes on the
WhoWhere Network.


“CareerPath.com’s services are an invaluable tool for many of the users on our
network,” said Ted Shelton, senior vice president of advertising sales at
Mountain View, CA-based WhoWhere. “We’re pleased that our recent expansion
makes this tool available to even more job seekers and employers.”


CareerPath.com brings to the Web its resume database, career management and
in-depth employer information, interactive searches of jobs from corporate Web
sites and the current job classifieds from over 60 affiliated newspapers
across the United States.


Los Angeles-based CareerPath.com was co- founded in 1995 by The Boston Globe,
Chicago Tribune, Los Angeles Times, The New York Times, San Jose Mercury News
and The Washington Post.

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