Launches TV Campaign launched a new television advertising
campaign that incorporates humor and pop culture to convey that is
the fast, easy, free way to shop for a new or used vehicle.

This is the first television advertising campaign from, which
launched in June of 1998. The television advertising, which will appear in 16
markets across the country, is a key element of a fourth quarter marketing
effort from that includes nearly $12 million in total media value., which features a co-branded version of its Web site on 92 newspaper
Web sites across the country, is focusing its marketing efforts on driving
local car shoppers to local car dealers.

“Car buying, even on the Internet, is still a local decision,” said Jim
Maguire, director of marketing for “We are utilizing local
television and print to help our newspaper affiliates build the most
recognizable online automotive brand in their market.” also is using humorous radio commercials.. The television and radio
commercials were developed by Stein Rogan + Partners. is a division of newspaper consortium Classified Ventures Inc.

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