Citron Plans Print, Web Campaign

Citron Inc. in New York and London said it plans to launch both a print and an
Internet advertising campaign early in the new year to attract customers to
its Web site marketing service.

The print advertisements will be targeted to those companies that recognize
the potential market penetration offered by the Internet, but are having
trouble generating sales.

The Internet advertising campaign will focus on generating online resellers as
clients. Citron said it is seeking resellers that have sites with good traffic
flow and can generate revenues by offering banner advertisements. Commissions
would be paid as a percentage of product sold.

“There has
been much talk of recessionary pressures in the media of late, and Citron
believes that more and more companies will be looking for strong marketing
partners to help them increase sales of their product and service without a
commensurate increase in overhead,” said a spokesman for Project Rainmakers Ltd., Citron’s subsidiary.

Project Rainmakers operates, whose marketing
services include a “blend of computer wizardry combined with sound direct
marketing and PR techniques.”

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