Snags Florence Henderson as Spokesperson, a site aimed at the over 50 crowd that’s set to launch
this fall, this week signed Brady mom and NBC Later Today host Florence
Henderson to be its spokesperson.

Henderson joins the ranks of celebrity spokespeople talking up Internet
companies, a trend sparked by‘s hiring of Star Trek
actor William Shatner.

The company, which goes up against competitors like and, is aiming to capture an
audience of baby boomers — a demographic group that controls the majority
of wealth in the US.

Categories that will be covered at’s debut include:
keeping up, staying close, taking part, and having fun.

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