Click2Learn.com, a provider of
electronic training technology, on Friday tapped WiredEmpire, a subsidiary of Marketing Services Group, Inc. (MSGI), to handle e-mail marketing duties.
Click2Learn.com will use WiredEmpire services to conduct targeted e-mail
marketing campaigns, and to collect data from customers and Web site
visitors for use in future campaigns.
“We want to maximize the return on our direct marketing programs and
selected WiredEmpire because of its unique ability to take advantage of the
tremendous marketing opportunities that exist on the Internet,” said Sarah
Lange, click2learn.com’s marketing communications manager.
“Further, CampaignAgent’s real-time reporting capability solidified our
decision because it will allow us to quickly measure our online direct
marketing results, identify successful campaigns, and adjust subsequent
campaigns accordingly.”