Cogit.com, Polk Ally to Provide E-Marketing Solutions

Real-time e-marketing services provider Cogit.com and R.L. Polk, a supplier of lifestyle and
demographic data, established a partnership to provide e-marketing analysis
and targeting solutions.

Cogit.com now has an exclusive license to use Polk’s TotaList consumer
database as part of its RealProfile and RealTarget Internet services,
allowing marketers to create more effective promotional programs by combining
demographic and lifestyle data with online interests and behaviorial data.

The relationship also provides Cogit.com with an instant sales channel to
Polk’s 2,000 clients. The two companies will jointly sell and market the
solutions. Financial arrangements were not disclosed.

“Together we allow Web publishers and e-commerce companies to combine the
richest consumer data available with proven, efficient analytics to
revolutionize the way they manage their sites and marketing campaigns,
leveraging the power of e-commerce and delivering customer satisfaction,”
said John V. Healy, senior vice president of direct marketing at Polk.

Using Polk’s data, Cogit.com’s clients have the opportunity to track a range
of lifestyle/demographic attributes, such as age, income, gender, marital
status and geography; family demographics such as number of people in a household,
dwelling unit size, owner/renter, length of residence occupation, presence and age of
children; and basic automotive data such as number of vehicles owned, age of
newest car and type of car most recently purchased.

Polk’s national household database contains information on more than 100
million households and 1,000 attributes. The data is compiled by The Polk
Company from census data, auto registration information, and consumer
interest information
volunteered on warranty cards and in surveys.

Cogit.com clients include Consumer Broadcast Group, E2Enet, iGo Corp.,
Nexchange, STL Inc., ThirdAge Media, Tower Records, Women.com Networks and
Zbuyer.com.

RealProfile costs range from $20,000 to $120,000 per year. RealTarget will be
available Nov. 1. Costs for the RealTarget service range from $2.50 to $25
per thousand-user sessions, depending on the traffic volume.

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