Coleman Group Forms New interactive Agency

A new interactive agency, HyperMedia Solutions LLC, has been formed by The Coleman Group Worldwide, a unit of The Interpublic Group of Companies.

“Our design organizations have always been at the leading edge of technology,
so it’s a natural progression to think of bringing brands to life
interactively,” said Chairman Owen W. Coleman.

HyperMedia Solutions is a digital design studio comprised of strategic
planners, branding experts, designers, architects, and programmers, combining
talents in an energizing multi-disciplinary environment, the company said.

The new company will provide sales and marketing driven multimedia solutions
all formats including the Internet/Intranets, virtual reality modeling, DVD,
CD-ROM and computer-based training (CBT).

The company will offer strategic consulting, integrated brand and corporate
identity systems, customization, training, installation and maintenance.
Products include AssetLink, an Enterprise Communications Resource Planning
(ECRP) tool, IdentiLink, a digital identity system standards manual, and EnviroScope, a design evaluation
and research driven “virtual store”.

The managing partners of HyperMedia Solutions, Larry Aaron, Raymond Chan
and Mario Natarelli, share a background in strategic branding, architecture,
graphic design, interactive technology, 3D animation, and virtual reality.

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