Boston-based CONE Interactive signed Dunkin’ Donuts,
Tripod and Information Please as new clients.
Billings were not disclosed. CONE said it will work with Tripod–the Williamstown, MA-based
subsidiary of Lycos–on an online and offline marketing
campaign to drive membership and increase the number of Tripod personal
Information Please selected CONE to develop
and implement an integrated marketing program including both strategic public
relations and online marketing. The online marketing campaign is scheduled to
launch late this spring. Cone will be creating strategic marketing programs
that drive qualified traffic to the Information Please Web site and to its
content within other Web sites, and elicit
downloads of its desktop application.
Already a client in CONE’s Consumer group, Dunkin’ Donuts will now also work
with CONE’s Interactive group to develop and implement an online marketing
campaign to extend the Dunkin’ Donuts spring/summer Coolatta offline marketing
campaign to the Web.