Coupon and targeted offer site CoolSavings launched a $15 million
off-line advertising campaign featuring the company’s piggy bank logo.
The campaign, which kicked off earlier this month with radio advertisements
and outdoor in nine major markets across the country, rolls out nationally this
week with television spots on NBC network television and cable networks
including Lifetime Television, VH-1, HGTV, USA, A&E, BET, TBS and TNT, among
others.
Featuring the CoolSavings’ piggy bank icon in a talking role as CEO of the
company, the campaign is designed to increase brand visibility.
The campaign was created by the W.B. Doner agency and depicts the pink,
sunglasses-wearing, piggy bank CEO offering savings advice and preaching the
CoolSavings’ gospel to cost-conscious consumers.
“To date, we have successfully developed a membership base of more than four
million qualified shoppers solely through online advertising and word of
mouth, said Steven M. Golden, chairman and CEO of coolsavings.com.
“We are
launching the next phase in our brand-building efforts with an aggressive
advertising campaign designed to distinguish us as one of the leading
destinations for consumer savings.”
CoolSavings offers targeted savings offers like coupons, savings notices,
trial offers, rebates, samples and gift certificates.
Advertisers on
coolsavings.com include eToys,
barnesandnoble.com, PetSmart.com, MotherNature.com, Northwest Airlines,
Alamo Rent A Car and Bigstar.com, among others. Registered consumers provide
demographic information that is used to target the offers they receive.