Coupons.com, which provides online
coupons and print-at-home coupons, on Friday forged an alliance with Quaker Oats and Veryfine Products, to introduce a product
that will allow these manufacturers to offer print-at-home coupons from
their own Web sites.
The program, called ‘Bricks,’ allows Coupons.com to expand its reach, and
allows consumer packaged goods manufacturers and retailers to offer
coupons — and drive traffic into stores — without having to create the
infrastructure themselves.
“Our ‘Bricks’ solution provides our partners with a cost-effective, secure,
online couponing solution to convert their own Web site traffic, essentially
their e-visitors, into actual in-store shoppers,” said Steven Boal, chief
executive officer of Coupons.com.
“Retailers are making major investments to create an online presence, where
the ultimate goal is to drive shoppers into physical stores, ‘Bricks’ helps
recoup these costs.”
After consumers download a small application, they can print the coupons
available on Coupons.com’s partner sites on any black and white printer.
When paired with the closed-loop redemption tracking provided by Valassis Communications Inc.‘s bar coding system, this system allows for closed-loop tracking and
reporting. Valassis is a partner and stakeholder in Coupons.com.
Coupons.com advertisers include Lenscrafters, Fingerhut, Choice Hotels, Cooking.com, Linens-n-Things, Disney.com, Mrs. Field’s Cookies and Netgrocer. The company’s Web site
attracts over 1.7 million unique visitors per month, according to PC Data‘s March 2000 figures.