CultureFinder.com, a New
York-based arts information and ticketing Web site, kicked off its
first nationwide advertising effort.
Creative duties for the campaign are being handled by Biederman Kelly
Krimstein & Partners, and Empower MediaMarketing is doing the media buying.
Billings are estimated to be approximately $2 million.
The ads will tout the ease with which arts lovers can buy tickets and get
information on CultureFinder.com. “Are you the kind of person who circles
things and never goes?,” reads the headline on the print advertisement. The
campaign’s tagline is “Get the Scoop, Get the Tickets, Get Going.”
“After all of the success we’ve had building our brand through online
partnerships, it was time to turn our attention to offline marketing,” said
Eugene Carr, founder and CEO of CultureFinder.com. The company operates a
co-branded site with Salon.com.
The advertisements will run through the end of February 2000 in national
print publications like The New York Times, USA Today, The
Wall Street Journal, The New Yorker, USA Weekend and
Parade. Radio spots will air on National Public Radio, Network Radio
and the Classical Music Network.
