The ad agency was brought aboard to help broaden and shape the CyberCash
brand, furthering the company’s core business and positioning it for new
e-commerce ventures, the companies said. Katsin/Loeb topped 20 agencies in a
three-month review for the $3 million account.
“With each passing year, it becomes
increasingly clear that e-commerce is the way of the future,” said Katsin/Loeb President Daniel Katsin. “CyberCash is at
the head of this e-food chain and we’re thrilled to communicate their message
to a wide-ranging audience, from merchants to consumers.”
Katsin/Loeb, which succeeds Atlanta-based advertising and marketing firm
Donino White & Partners, will create print and broadcast ads targeted to
online and traditional brick-and-mortar merchants, portals, banks and
consumers. The agency’s first project is the design of new corporate identity
materials, with CyberCash advertising scheduled to break in the latter part
Katsin/Loeb’s clients include Fireman’s Fund Insurance Co., Radisson Seven
Seas Cruises and Yale-New Haven Health, among others.