Katsin/Loeb Advertising Inc. has been
named advertising agency of record by Reston, Va.-based CyberCash Inc., a provider of e-commerce
technologies and services.
The ad agency was brought aboard to help broaden and shape the CyberCash
brand, furthering the company’s core business and positioning it for new
e-commerce ventures, the companies said. Katsin/Loeb topped 20 agencies in a
three-month review for the $3 million account.
“With each passing year, it becomes
increasingly clear that e-commerce is the way of the future,” said Katsin/Loeb President Daniel Katsin. “CyberCash is at
the head of this e-food chain and we’re thrilled to communicate their message
to a wide-ranging audience, from merchants to consumers.”
Katsin/Loeb, which succeeds Atlanta-based advertising and marketing firm
Donino White & Partners, will create print and broadcast ads targeted to
online and traditional brick-and-mortar merchants, portals, banks and
consumers. The agency’s first project is the design of new corporate identity
materials, with CyberCash advertising scheduled to break in the latter part
of 1999.
Katsin/Loeb’s clients include Fireman’s Fund Insurance Co., Radisson Seven
Seas Cruises and Yale-New Haven Health, among others.
