Broadband Internet provider Cypress Communications Friday
launched a print advertising campaign aimed at reaching small- and
medium-sized businesses.
The ads take a lighthearted and fun approach with the tagline, “Isn’t it
time for a more intelligent workplace?”
Print ads will appear in a combination of national business magazines, real
estate industry trade publications and local market business publications
in the markets Cypress Communications (CYCO) serves.
“These ads will create a brand personality while keeping things simple and
attention-getting,” said Ron Huey, principal at Huey/Paprocki, the shop executing
the campaign.
“We want to create an instant impression of what Cypress Communications is
all about.”
Spending for the campaign wasn’t disclosed.