Launches Online Marketing Campaign

Online price comparison service a new online marketing
campaign to promote its newest price comparison software, DealPilot Express.

Interactive advertising agency IN2 created and developed the campaign, which
officially kicked off Nov. 19.

The multi-million dollar campaign is being conducted exclusively online. The
first highlight of the effort will be a “Shop Smarter” giveaway promotion in
which consumers download DealPilot Express to their desktops and register to
get their first best deal — a free CD with music, software and games from

Banner advertising, e-mails, newsletters, and other online efforts are

“We’ve framed this campaign around DealPilot Express, which we feel is the
most cutting-edge technology available for desktop-based price comparisons
this holiday season,” said Elisabeth Schick, president and CEO of, a Bertelsmann majority-owned company, launched DealPilot
Express last week. Unlike other price comparison shopping services, DealPilot
Express sits on the desktop and senses when a shopper is about to make a

It then immediately searches the Web in real time for the best
offers on books, CDs and movies, with price offers including shipping and
tax. IN2 is currently lead agency online for iVillage, CVS,,
StarMedia, CMP Media and MBNA America.

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