Digital Impact Inc. launched
Exchange, a cooperative system through which clients work together to
their opt-in e-mail lists.
Email Exchange was designed to support the growing interest of online
marketers in building quality, opt-in customer databases and consumers’
increasing desire for control over what companies they do business with
the Web, the company said.
The first companies to join Email Exchange include Tower Records, Omaha
Steaks, garden.com, Virtual Vineyards, iGo (formerly 1-800-Batteries)
FogDog Sports. Digital Impact said it expects more than 25 partners to
part of Email Exchange by early fall. The competition includes NetCreations, which runs an
network, among others.
Members of the Email Exchange network include a link in their outbound
e-mails asking their customers if they’d like to receive information
other companies. If so, they are taken to the Email Exchange Web site to
which e-businesses they want to communicate with.
“We want our clients’ e-mail marketing strategy to be as comprehensive
effective as possible. That means delivering qualified e-mail addresses
well as personalized e-mails,” said Ray Kaupp, vice president of
Digital Impact sends more than 28 million e-mail messages a month on
of various Internet marketers. The company is a member of both the TRUSTe Privacy Program and CAUCE, the Coalition Against Unsolicited