DLJdirect Inc., the online brokerage service of Credit Suisse First Boston, Inc., and America Online, Inc. are expanding of their existing alliance under which DLJdirect will be a premier financial services provider across several AOL brands. The new agreement will bring together the companies’ consumer brands to deliver brokerage and investment services for personal financial management to millions of online consumers.
DLJdirect will be a premier partner on the redesigned Personal Finance Channels across the AOL service, Netscape.com, and CompuServe. DLJdirect will also have broad integration of its financial services offerings in the Personal Finance Channels of the AOL brands, reaching AOL’s more than 26 million members, CompuServe’s more than 2.8 million members, and Netscape’s more than 32 million registered users.
In addition, the agreement provides for significant promotion of DLJdirect’s wide range of personal financial services and information to the tens of millions of additional users of America Online’s other properties, and for AOL Keyword promotion in DLJdirect’s offline marketing channels.
“Working with America Online, we can bring together both our companies’ expertise in online personal finance and offer consumers some of today’s most compelling financial services,” said Blake Darcy, chief executive officer (CEO) of DLJdirect. “Through this significant expansion of our alliance, DLJdirect and America Online will reach the largest online consumer audience, offering them the breadth and depth of financial products, now and in the future, that they need to successfully manage their financial lives.”
Added Bob Pittman, president and CEO of AOL, “We’re very pleased with our new expanded relationship with DLJdirect, and we believe that by working together, we can help our members leverage the explosive growth and huge potential of online financial management and make it work for them. This agreement is an excellent example of how AOL helps make the everyday lives of consumers easier by providing them with the financial resources they need, all in one place.”
Roy Mark is assistant managing editor at dc.internet.com.