@dVENTURE Network Will Use DoubleClick’s DART

The @dVENTURE Network, a division of VentureDirect Worldwide, signed to
use DoubleClick’s DART
(Dynamic Advertising Reporting and Targeting) technology to serve ads on its
network of more than 1,000 sites.

The DART technology will allow advertisers to target ads on the network more
precisely, the company said.

“DART has earned a reputation as the leading ad serving technology by
providing fast, reliable service with a wide variety of targeting
capabilities,” said Dan Sweeney, manager of The @dVENTURE Network. “It gives
our advertisers the multiple targeting options they need to improve not just
their click-through rates, but also conversion rates and return on
investment.”

The @dVENTURE Network claims 350 million impressions monthly and offers
personalized advertising options that run from specific niches to the entire
network. Channels include African American, Hispanic, Entertainment, Family &
Education, Finance & Business, Health, News & Culture, Search Engines/Ref.,
Shopping, Sports, Technology, Travel, Women, Music, International, Career,
and Personal.