E-mail has changed the way we do business. It’s immediate, inexpensive and in your face.
But in the vicious battle for the Inbox, knowing how to separate your company’s message from run-of-the-mill spam is a delicate balancing act. Market research firm Radicati Group estimates spam output will soar seven-fold to around 15 billion messages a day by 2006.
Fortunately for e-mail lovers, the ClickZ E-Mail Strategies Fall 2002 Conference and Expo is coming to the Fairmount Hotel in San Francisco after standing room only events in New York City and Chicago earlier this year.
The popular traveling show provides comprehensive conference tracks covering both the marketing and production of all aspects of e-mail and the practices that work for both profit and non-profit organizations.
“We are careful to choose speakers who are very knowledgeable about their subject matter,” says a ClickZ spokeman. “We typically do not ask vendors to fill that role, so we can be sure that our content is not biased. Like the ClickZ site, our conferences are edgy and honest, creating a more intimate conference experience for our attendees.”
The lineup of conference speakers includes Digital Impact Fellow Hans Peter Brondmo, best selling author of The [email protected] Customer: The New Rules of Internet Direct Marketing.
Brondmo has pioneered many leading database driven email communications and marketing programs for clients such as Hewlett Packard, OfficeMax and Victoria’s Secret.
Attendees will also learn how to write a great e-mail message that delivers and increases response; build and manage successful e-mail lists; calculate the ROI of their e-mail campaign; and understand critical e-mail production issues such as in-house distribution vs. outsourcing and converting from free to paid e-mail newsletters.