Earthnoise.com Brings Aboard Marketing Muscle For Launch

Earthnoise.com, a start-up video sharing community, on Wednesday hired four
agencies to help it make a big splash with its spring public debut.


The start-up brought aboard Mad Dogs & Englishmen to
handle its print and broadcast campaign, with billings estimated at $10
million. IN2 is taking on the online
duties, creating banners, buttons, and sponsorships for Earthnoise.com. Alpha Dog Productions is crafting
marketing promotions, and Michael Kaminer
Public Relations
will do PR chores.


Earthnoise.com operates a site where users can upload, edit, and broadcast
their videos on the Web. In February, it brought aboard David Steward, the
former president and chief executive officer of TV Guide and co-founder of
Martha Stewart Omnimedia, as its chief executive. Other players in the
space include Popcast, Eveo, iCast, and Javu Technologies.


Mad Dogs & Englishmen’s other clients have included The Economist,
Banana Republic, Road Runner and Screaming Media.


IN2 counts iVillage, ABCNews.com, and Nickelodeon.com among its customers,
and Alpha Dog Productions has created programs for Infoseek/Go Network, Snap.com, and Wine.com.

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