Egghead.com reportedly
named Digital Pulp as the agency on its $10 million-plus account, formerly handled in-house.
Digital Pulp will work with the Web software retailer’s in-house group on Web,
print and broadcast creative and media, according to an Advertising Age report.
Western International Media Corp. is expected to buy some
traditional media for the agency. Digital Pulp reportedly prevailed over three
other agencies.
“Since we are focusing the company’s efforts on the Internet, it was
imperative that the ad agency we selected understand and excel in this
relatively new field,” Jon Brodeur, chief marketing officer for Egghead.com, told the Silicon Alley Reporter. The
company abandoned its bricks and mortar stores in favor of the virtual.
