Electric Classifieds Inc. (ECI) selected IsoQuest’s NetOwl for Classifieds intelligent ad parsing software as a component of its new Internet Classifieds Engine(ICE).
“The parsing of bulk data is a critical function in an online classifieds
system and IsoQuest offers the most sophisticated parsing technology in the
industry,” said Bill Gimbel, vice president of development at San Francisco-based ECI.
“We have chosen NetOwl for Classifieds as a component of our new Internet
Classifieds
Engine because it allows us to embed the technology underneath a control layer
that dynamically tailors the parser to the structure of our customer’s online
classifieds site. The flexibility and control this provides publishers is
unprecedented,” he said.
Based on advanced linguistic technology originally developed for government
intelligence applications, NetOwl for Classifieds accurately interprets the
content of transportation, real estate and employment ads, including nested
ads, dealer ads and long-liners.
NetOwl enables newspapers and other content providers to increase profits by
publishing online faster, packaging classifieds for redistribution, and
reducing costs associated with classified ad production and management,
Fairfax, VA-based IsoQuest said.
Financial terms of the deal were not
disclosed.