Enhanced Services Company Inc. and its subsidiary, ad network and rep firm Zulu-tek Inc. said they have formed a new
Web advertising unit to support ad revenue growth and expansion of its e-
commerce business with the recent acquisition of BrandsForLess.com.
The new unit will be called Group Omni-net.com.
“With the formation of Group Omni-net.com, we are now positioned to become a dominant Web advertising and e-commerce force,” said Rob Chmiel, chief operating officer of Enhanced. “We have made a significant commitment by increasing our
online ad budget to $25 million for 1999 to facilitate greater market
penetration for BrandsForLess.com and our other e-commerce ventures. The
immediate impact of the recent ad campaign has clearly demonstrated the
positive synergy created with the Enhanced-BrandsForLess combination.”
Chmiel added that a CEO for Omni-net is being sought and the new Web site for
Omni-net is expected to go live in January.
BrandsForLess.com is an e-commerce mall that allows shoppers to find, select
and purchase products across multiple categories. The operation currently
offers more than 1,500 brands and over 500,000 products.
Enhanced said it already has rolled out an initial online ad campaign for
BrandsForLess.com on DejaNews.com, CNN.com, WarnerBros., SportsLine, Webcrawler, Excite, Geocities and the Zulu network, and has experienced
substantial increases in traffic as a result.