Reverse auction site eWanted this week
tapped Arnold Ingalls Moranville as its
agency of record, to handle an account with $11 million in annual spending.
Featuring print, radio, outdoor and online elements, the campaign — which
will launch in July — is aimed at creating national name recognition for
eWanted, and at attracting buyers and sellers around certain categories of
products.
“eWanted has a unique offering within the online auction space,” said Rob
Ingalls, co-creative director, Arnold Ingalls Moranville.
“Our campaign will seek to raise awareness of eWanted, differentiate it
from its competitors, and communicate its distinct benefits to its users.”
Arnold Ingalls Moranville’s other accounts include Infoseek, NextCard, eHow.com, Eve.com, Qualcomm, and Inktomi.