Featuring print, radio, outdoor and online elements, the campaign — which
will launch in July — is aimed at creating national name recognition for
eWanted, and at attracting buyers and sellers around certain categories of
“eWanted has a unique offering within the online auction space,” said Rob
Ingalls, co-creative director, Arnold Ingalls Moranville.
“Our campaign will seek to raise awareness of eWanted, differentiate it
from its competitors, and communicate its distinct benefits to its users.”