Excite, Universal Studios Sign Promotion Deal

Universal Studios Online and Excite signed a deal to promote
three Universal Studios’ Internet destinations through the Excite online
network.


Announced in conjunction with the launch of the Real Hollywood Network,
Universal’s content is available on the Excite People and Chat Channels.


The Real Hollywood Network, a new entertainment and celebrity chat site, will
be made available on Excite’s People and Chat Channel in co-branded online
auditoriums. Both companies will share ad revenues from the Excite version of
The Real Hollywood Network.


The Universal Studios Hollywood Backlot Store, featuring a selection of
merchandise from Universal Studios entertainment properties, and the Universal
Studios Online Auction, specializing in celebrity memorabilia and
collectibles, will be promoted on the
Excite shopping channel through banner advertising and other promotional
placements.


Both the Hollywood Backlot Store and Online Auction are located at the Universal Studios Web
site
.

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