Financial news Web site MarketWatch.com has purchased and locally
installed 24/7 Real Media‘s Open AdStream 5.1.2 to handle its ad delivery
and reporting.
The client win, which 24/7 Real Media described as one of the largest
involving its Open AdStream product, comes after the advertising firm inked
a deal earlier this week to serve ads for NTL, the UK’s largest cable
company and a big player in the iTV space.
“Open AdStream’s scalability was a very important selling point for us,”
said MarketWatch.com Executive Vice President of Sales and Marketing Scot
McLernon. “At peak times, when the news from Wall Street drives millions of
visitors to our pages, we’ll be looking to Open AdStream to help us manage
those traffic spikes as well as the ongoing maximization of our advertising
inventory.”
24/7 Real Media’s other ad serving clients include CondeNet, USA Today, and
FT.com.
Kraft Foods UK has tapped interactive shop Atticmedia to handle
the development of a site promoting the dairy food giant’s Dairylea
Lunchables snack.
Atticmedia designed a Macromedia Flash site, CheesyMovies.co.uk, which
encourages kids to design and produce their own animated cartoon. After
choosing characters and creating the film, kids are urged to nominate it for
an award.
Users are encouraged to vote on their favorite movie, with the most popular
in each of three film categories winning a expenses-paid weekend trip for
four to Disney Studios in Paris. A Steven Spielberg Lego Moviemaker Set
also will be awarded to the writer of the best review of the films. Kraft
plans to promote the site on children-oriented Web sites, including
Nickelodeon’s Nick.com.
Atticmedia, based in London, has previously done work for Guinness, PWC
Global, and Lego.
