Filtered E-Mail Service Pitches Small Business Market

New York City-based SmallBizSavings, a new business-to-business e-mail marketing company, said it “hopes to fill the void not served
by traditional direct marketers of small business products and services.”


The company is offering a free-to-the-user opt-in e-mail filtering service
tailored to
meet the information and purchasing needs of businesses with between one to 50
employees.


Small business owners and managers can opt to receive product information
about services from advertisers in a variety of different purchasing
categories including: long distance, health insurance, trademark search
services and business banking.


“Business owners recognize the importance of staying informed about products
and services that may be of benefit to them,” said Victor Cheng, founder and
president of SmallBizSavings.


He said his research shows that many small business leaders feel overwhelmed
by the
deluge of ‘off-topic’ information that they encounter while on the Internet.
SmallBizSavings, and other filtering services like it, address this problem by
monitoring, categorizing, and selectively forwarding information from vendors
to subscribers.


“We save our subscribers a tremendous amount of time by only forwarding
information in the categories that interest them,” Cheng said. “The customer
is in
control of the marketing relationship. They get to decide what kind of
companies are allowed to market to them and when they are allowed to do it.”


Cheng founded SmallBizSavings after finishing graduate school at Stanford
University and doing a three-year consulting stint with McKinsey & Company.

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