FoxSports.com and NTN Communications struck a deal to
create a co-branded version of QB1, a game
in which players watching a match-up on television compete with each other
to call offensive plays before the ball is snapped.
The deal calls for BUZZTIME the NTN division that deals with QB1 and
FoxSports.com to develop special advertising and promotions for the Web
site and for NTN’s network of sports bars and restaurants, where people
play the game on special interactive boxes.
Advertising on the Internet version of QB1 will consist of sponsorship,
banner ads and interactive ads on players’ computer screens that would
correspond with what was appearing on television.
The co-branded QB1
interactive game will allow players at home to play along over the Internet
on their home computers while watching the live Fox NFL broadcast on
The offering might be an example of what converged
entertainment might look like. Many industry-watchers expect television to
become more interactive and the Web to become more video-centric.
“The FoxSports.com QB1 game delivers football fans a unique and fun way to
feel like they’re a part of the game action,” says Danny Greenberg, vice
president of FoxSports.com.
“FoxSports.com is the leader in integrating
on-air and online elements and this product enables us to further enhance
the experience of watching a football game.”