Signs Advertising Agreements with Lycos, MSN signed online advertising
agreements with the MSN network and Lycos as part of a multimillion-dollar
branding campaign.

Spending specifics were not disclosed.

The move follows the recent signings of promotional agreements with Yahoo!,
America Online, GO Network, and affiliate marketer Be Free Inc. secured a presence on the MSN Shopping site, and will place
banner advertisements
on MSN Home Advisor and Women Central. will also
become an advertiser-sponsor of family-oriented sites in the Link Exchange area of Web communities
aimed at home decorating and real estate, and of targeted contests, events
and promotions. has gained a presence in the Real Estate, Home, Business and
and Entertainment areas on Lycos. Under the agreement, also
gains a
significant presence on HotBot as well as other Tripod communities,
including Angelfire, WhoWhere, MailCity and Wired Digital. customizes the buyer experience with live expert Design
Consultant assistance, a personal shopper service, free delivery and in-home
set-up and unconditional customer satisfaction guarantee.

News Around the Web