German Online Ad Market Reportedly Up 24%

German computer magazine Konrad said that spending on Internet advertising in
Germany jumped 24 percent in 1998 to an estimated $24 million to $30 million.


The magazine said ad spending could more than triple this year, according to a
Reuters report.


In a summary of an article to be published on Friday, Konrad said advertising
spending online was expected to reach 150 million marks in 1999 and 350
million in 2000, according to a report by publisher Gruner + Jahr’s Electronic
Media Service.


Industry representatives interviewed in the article said that Internet site
development with service or entertainment features as well as electronic
commerce possibilities would also grow in importance alongside online banner
ads.

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