The campaign is designed to promote Glaxo Wellcome’s leadership position in
health market and increase consumer awareness of various disease categories.
Glaxo Wellcome will build interactive resources that allow iVillage health
network members to develop their own personalized health-awareness programs.
Under the terms of the agreement, several of Glaxo Wellcome’s pharmaceutical
products will be advertised in areas of iVillage.com’s health channel. Glaxo
Wellcome also plans to sponsor resource centers for smoking cessation,
migraine, and asthma that may include interactive assessment tools,
disease-specific newsletters and enhanced community
As another component of the alliance, Glaxo Wellcome will be the exclusive
sponsor for three “Kick Butt” Community Challenges, a six-week
iVillage.com: The Women’s Network provides interactive services and online
access to experts in 14 channels: Astrology.net, Better Health, Book Club,
Career, Fitness & Beauty, Food, MoneyLife, Parent Soup, Parents Place, Pets,
Relationships, Shopping, Travel, and Work from Home.