Technology and community site network Go2Net Inc. has begun a nationwide
marketing and branding campaign focused on college and professional sports
stadiums and arenas.
Go2Net’s logo and Internet address are appearing prominently on video boards
and other locations throughout 13 major college football stadiums.
Branding efforts have also been extended to include home games of the Seattle
Seahawks National Football League team, and will include the Portland Trail
Blazers National Basketball Association team, both of which are owned by Paul
Allen, who also owns more than 30 percent of Go2Net.
Some of the football stadiums included in Go2Net’s branding campaign include
home fields of the University of Tennessee, Purdue University, the University
of Texas, Texas A&M, Vanderbilt and Oregon State University. Spending details
were not disclosed.
Developed in collaboration with Action Sports Media, a sports
venue-marketing firm founded by Paul Allen’s Vulcan Ventures Inc., the campaign
complements Go2Net’s national brand awareness campaign, which began in March.
Action Sports Media controls marketing communication and advertising space in
selected athletic venues across the United States.
“The launch of Go2Net’s sports marketing program is a targeted extension of
our branding efforts and is designed to reach what we’ve found to be an
excellent demographic for the Go2Net Network,” said Mike Quigley, Go2Net vice
president of marketing.