Advertising agency Goodby, Silverstein & Partners
reportedly has been awarded an estimated $30 million account for online
pharmacy PlanetRx.com.
The review included several undisclosed shops nationwide, Adweek quoted sources as saying.
PlanetRx.com is said to be planning a national branding campaign that will
likely include print, outdoor, broadcast and online advertising.
The client and the agency are still working out advertising strategy, and a
new campaign could break before the end of this year, but may not happen
until early next year, sources told Adweek.
SF Interactive currently handles
online duties for PlanetRx.
