@Home on Wednesday kicked off a new
national campaign, designed by D4
Creative Group, in an effort to capture new customers for its
high-speed cable Internet access.
D4 used the opportunity to trot out its newest technology, which allows the
agency to distribute creative — television and radio commercials, direct
mail pieces, and outdoor and transit posters — to 12 participating cable
system operators in 44 markets.
“D4 Creative provides @Home with an in-depth understanding of the cable
business and the ability to translate technical features into compelling
and effective consumer advertising,” said Kurt Shore, president of D4.
“While the primary objective of the promotion is the acquisition of new
subscribers to the service, we designed the advertising materials to
enhance the brand, as well as trigger action.”
