HomePortfolio.com Taps Eisnor Interactive for Guerilla Campaign

Home furnishings site HomePortfolio.com Wednesday
named Eisnor Interactive to manage
offline promotions for the site.


The companies are currently designing creative and planning logistics for
the campaign, which will eventually be conducted in four markets — Los
Angeles, Boston, San Francisco, and Atlanta. It will include stunts,
sampling, radio, and an event.


First, a test for the campaign will run in Los Angeles in March. Depending
on its success, two additional markets will be targeted by the end of the
year.


HomePortfolio.com’s competitors include Furniture.com, which filed for an IPO
last week, and Living.com, in which Amazon.com, Inc. (AMZN) made an investment earlier this
week.

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