Global banner exchange HyperBanner named Beyond Interactive as its interactive
advertising agency.
Beyond Interactive will assist HyperBanner in launching a direct response and
online brand awareness building advertising campaign. Billings were not
disclosed.
HyperBanner provides small to medium-sized businesses with a suite of tools
for promoting, advertising and e-commerce enabling their online businesses.
Beyond Interactive will develop an international campaign to increase
HyperBanner’s customer base and generate higher levels of awareness among the
American and European business communities.
The campaign will initially focus
on England and Germany, then expand to Western European nations and the
United States.
The campaign will consist of developing customer acquisition, branding and
viral marketing strategies, media planning, buying and creative development.
Beyond Interactive clients include Nickelodean, PlanetRx.com,
FortuneCity.com, and PetStore.com.