i-frontier has developed an
interactive HTML banner that asks the question “How much do you pay to
bring a visitor to your site?”
When users submit their choice from the pop-up menu, they are taken to a page
that shows them the results of the poll, generated in real time from the
banners, which are running on several sites. The average guess, when we
checked, was $11.52.
Check it out here, a link that
leads to Thunder Lizard Productions’ Web Advertising 98 conference site for
the February event.
