I/PRO Offers New “Informer” Service to Customers

Internet Profiles Corp. (I/PRO) launched the I/PRO Informer program, a value-added information service that is being offered to
its customers to complement the auditing, measurement or research services
they receive.

For a limited time, program enrollment will also be open to Web leaders who
are not current I/PRO customers.

The company said that the program will deliver insight into Internet industry
trends and statistics, measuring online branding effectiveness, Web site traffic
measurement and research methods, and offer case studies of successful sites
and strategies, as well as opportunities to participate in roundtables with other
Web business people.

“We strive to add value to our services and function as a full Internet
intelligence resource to our customers. Developing opportunities such as the
Informer program enables us to do just that,” said Tim Reed, I/PRO’s senior
director of marketing. “With the dynamic environment of the Internet industry,
additional knowledge and insight into others’ experiences helps online
businesses apply their research or measurement
findings in the most effective way possible and ensure that they are making
the most informed choices.”

Informer program information will be distributed via e-mail and a special
Informer Web site. White papers, reports and case studies will be released on
a monthly basis to subscribers.

I/PRO provides Web traffic verification, analysis, and research. Services
include Nielsen I/PRO I/AUDIT and Nielsen I/PRO NetLine.