IAR Bits and Bytes for February 2, 2004

Budweiser Sweeps AOL Super Bowl Poll

Anheuser Busch’s Budweiser brand was the big winner in the Super Bowl adverting popularity contest, found an AOL poll designed to drive viewers to its site.

Over 1.6 million votes were cast on the AOL service and at AOL.com. “Donkey,” a spot featuring a donkey’s aspirations to join the Budweiser Clydesdales, came in on top with 11 percent of the vote. It was followed by a Bud Light ad, “Sleigh Ride,” which came in 10,000 votes behind. “Dogs Fetching,” “Chimpanzee,” “Referee” and “Spa Treatment” garnered the next four spots.

Last year, AOL’s similar Super Bowl ad showcase named the Pepsi Twist ad featuring the Osbournes as the winner.

NetCreations, Return Path Partner

E-mail list firm NetCreations and deliverability company Return Path struck a wide-ranging partnership to use one another’s services.

Under the terms of the agreement, NetCreations will integrate Return Path’s e-mail change of address (ECOA) form into certain of its clients’ opt-in forms. This will bring in new revenue for NetCreations and its clients, and help Return Path keep its ECOA database up to date.

In addition, NetCreations will build, manage, and broker a double-opt-in list for Return Path and become a client of the company’s Assurance Systems deliverability offerings.

DoubleClick Challenges Coders

Online ad technology firm DoubleClick challenged students from Columbia and New York Universities to out-code its software engineers.

For the last two years, DoubleClick has run an internal employee coding contest. Now, it’s opened the competition to the students. Participants will be asked to solve complex algorithmic problems during two rounds of competitions, and may use Java, C++, C# or VB.Net. TopCoder is administering the contest.

“TopCoder’s contest platform is a perfect vehicle for DoubleClick to showcase the technical strength of our development staff, as well as promote the technology leadership of the company throughout college campuses,” said Mok Choe, DoubleClick’s chief information officer.

No doubt the contest is also aimed at helping DoubleClick recruit suitable employees from among the ranks of the student programmers.

The top prize for the student winner is $5,000 in cash. The employee champion will win a 32-inch plasma TV.

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