FreeShop.com Partners With BeFree to Expand Affiliate Program
Through the FreeShop affiliate program, partners earn commissions by placing promotions and generating FreeShop customer referrals directly on their Web sites and through e-mails.
Be Free’s technology helps its clients set up content-sharing systems to drive traffic and acquire opt-in user information.
DoubleClick Sweepstakes Signs IBM, Fodors.com, Britannica.com and Planethollywood.com
DoubleClick’s sweepstakes unit helps businesses acquire new customers by providing marketing professionals with online tools to design and manage customized sweepstakes. DoubleClick acquired the offerings through its acquisiton of
Fodors.com’s 15-month deal signs DoubleCick to run several sweepstakes, including a “10 Week Fly Free” promotion that runs until November 25th. Britannica.com launched its “Getaway to Greece” sweepstakes to promote its Olympic content and to build a database of opt-in e-mail prospects.
NetCreations to Offer Promotions.com PromoMail to E-mail Marketers
Promotional marketer Promotions.com
this week announced a deal with opt-in e-mail marketer NetCreations,
whereby NetCreations will offer Promotions.com PromoMail to its PostMasterDirect.com clients to help enhance the effectiveness of their e-mail marketing campaigns.
PromoMail, which helps marketers build promotions and coupons into opt-in e-mail messages, will be available through NetCreations’ PostMasterDirect.com e-mail service.