IAR Bits and Bytes for Thursday

Lysis Integrates Real Media’s Open AdStream for iTV

New York City-based Real Media Inc. signed a deal by which Lysis SA, a
provider of business software solutions for broadcast and interactive
television will integrate Real Media’s Open AdStream technology into the
Lysis Interactive iTV platform.

The integration is designed to create new revenue opportunities for network
operators and broadcasters, the companies said. Financial arrangements were
not disclosed.

The Real Media/Lysis solution allows broadcasters to plan interactive banner
ad campaigns through the Open AdStream user interface.

At the time when interactive content is scheduled to be broadcast, the Lysis
broadcast management system will insert banner ads from the Open AdStream
server according to the type of content being delivered, the time of day or
other categories defined by the operator or broadcaster.

The ads will be broadcast with triggers enabling consumers to click through
to out-of-band microsites developed by the advertiser.

“This is an industry first,” said Greg Levitt, director of corporate
development at Real Media. “Dynamic ad insertion greatly enhances the
flexibility and value of iTV advertising campaigns.”

Lausanne, Switzerland-based Lysis develops and markets software solutions
the management and delivery of digital multimedia content over broadband
networks (DVB, ATSC, IP).

Kyocera Bundles AvantGo Service With Smartphones

San Mateo, Calif.-based AvantGo Inc. said that San Diego-based Kyocera
Wireless Corp. will bundle AvantGo’s consumer service software with the
Kyocera QCP 6035 Smartphone handsets offered through select CDMA carriers.

Smartphone users will have access to the AvantGo service with over 1,000
interactive and personalized content and application channels. Financial
arrangements between the companies were not disclosed, but AvantGo gets ad
revenue from its consumer service.

The AvantGo mobile Internet service provides users with wireless and
access to the Web and over 1,000 channels of content and applications
optimized for mobile device small screens, featuring news, sports, finance,
entertainment, business, etc.

Kyocera Smartphone users will be able to access the AvantGo service
wirelessly for flight schedule updates, e-mail, stock quotes, directions or
maps, or they can wirelessly synchronize information to their phones for
off-line use.

“The combination of the Kyocera Smartphone and AvantGo software will allow
users to define and download the content and applications they want anytime,
anywhere,” said Gary Koerper, director of the Smartphone business segment at

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