Adsmart represents more than 250 Web brands, totaling 1.8 billion impressions
Under the terms of the agreement, Adsmart will direct advertising sales for
iAtlas, while allowing iAtlas to leverage Adsmart’s already established
relationships with key advertising and Web site vendors.
The companies said that via the combination of iAtlas’ database and Adsmart’s
sales force and centralized ad management service, search sites will be able
to sell targeted banner advertisements based on geographic location and
For example, a seafood restaurant located in San Francisco will now be able
to spend its ad dollars specifically on users that limit their search to Web
sites owned by restaurants in San Francisco.
“Our partnership with Adsmart is critical because it
enables us to leverage their already established relationships with online
media buyers and to provide our customers with a total solution designed to
maximize the revenue they receive,” said Jeff Black, CEO of iAtlas.
iAtlas’ patent-pending filtering technology, the Infolens, makes it possible
to perform sharply focused searches for Internet-specific, traditional
demographic and geographic information. Users can choose filters that are
relevant to their search.