Opt-in email marketing company NetCreations Inc. signed an exclusive
two-year agreement with ICQ Inc. to build opt-in e-mail address lists of
interested ICQ users who choose to receive targeted
messages about products and services of interest.
Internet instant messaging company ICQ, an America Online brand, claims more
than 45 million registered users. Financial arrangements between the
companies were not disclosed.
Under the agreement, ICQ users will be able to sign up to receive targeted
e-mails from direct marketers about products and services in various
categories. NetCreations’ PostMasterDirect.com service will manage the
address lists generated by the sign-up forms.
The NetCreations approach to direct marketing includes a double opt-in
registration process to ensure ICQ users are choosing to receive targeted
e-mail messages from advertisers in self-selected categories.
In addition, an
easy opt-out system is in place allowing users to remove themselves from
these lists at any time.
“We are delighted to welcome ICQ into our NetCreations Network of third-party
Web sites,” said Rosalind Resnick, NetCreations’ president. “According to
ICQ, 67 percent of ICQ’s users live outside the U.S., which is a market we
have targeted for our own expansion.
NetCreations’ clients conduct e-mail campaigns to targeted consumers using
the company’s database of over 4.3 million opt-in email addresses.