InfoWorld Electric in San Mateo, CA said it teamed up with DoubleClick Inc. to offer its
advertising clients audience targeting technology, full-service ad management
and reporting capabilities.
Mike Thomas, InfoWorld Electric’s general manager, said: “The reliability and
scalability of DoubleClick’s proven technology means that our advertisers will
be able to target InfoWorld Electric’s audience in ways that work best for
them,” including by domain, operating system or geographic location, browser,
area code, etc.
InfoWorld Electric can now deliver ad banners in virtually any format,
including Java, Shockwave, RealAudio, or Enliven.
InfoWorld Media Group, a unit of IDG, publishes InfoWorld Electric, a Web site
that offers real-time product news, InfoWorld Test Center product comparisons,
archived InfoWorld issues and interactive discussion forums.
